Many marketers define marketing as putting the right product in the right place, at the right price, at the right time. Thus, the marketing mix known as the 4Ps refers to four broad levels of marketing decision, namely: price, promotion, product and place. Place (Also called distribution) in the marketing mix refers to the distribution channel, through which products move from the source to the end user. Place could be the wholesalers, intermediaries, distributors and retailers. Online marketplaces also act as additional sales channels over the last several years. Above all, the right place or the right distribution channel increases your sales performance. This underlines the importance of distribution in marketing since putting any product in the right place, at the right time needs a qualified distribution channel for certain.
Distribution industries around the globe, distribution methods and strategies have advanced substantially in the last two decades. Iran is no exception to this advancement; its distribution industry has been experiencing quite a change in the past few years and specifically in the post-sanction era. Sanctions lifted from Iran’s economy after nuclear deal implementation helped many Iranian industries to grow, such as distribution industry. Distribution Companies in Iran are experiencing the use of new available tools, models, scientific methods of marketing versus conventional ones. Now, International FMCG brands are penetrating Iran’s FMCG markets and this offers many opportunities to either side: Growth for the global FMCG brands and Advancement potentials for Iran’s FMCG distribution companies. Being one of the most important distribution hubs in Iran, Tehran the capital of Iran, has seen lots of advancement in its distribution of Consumer Packaged Goods(CPG) as an example. There are more western style stores, like supermarkets and shopping centers rising in Tehran and other big cities that have transformed the Distribution Industry in Iran. Online shopping are also expanding in Iran. Nowadays, there are more Iranians shop online for FMCG brands, groceries and household items than ever. Online shopping is more convenient and saves time because of traffic and shortage of parking space in Tehran and other big cities.
In Iran’s today FMCG market, global and Iranian FMCG manufacturers are outsourcing their product distribution to distribution companies more than ever. They look for dependable distribution partners with extensive knowledge in Iran’s fast-moving consumer goods Industry. Oghab is a holding company known as one of the largest, safest, and most reliable FMCG companies in Iran. It is a family owned business that has been in operation for over 70 years. Oghab Distribution Co. is its subsidiary which has more than a decade of experience in the capillary distribution of Consumer Packaged Goods(CPG). It is arguably one of the leaders in Iran’s FMCG distribution industry. FMCG Distribution is Oghab’s passion. We always go beyond logistics; we use our extensive capillary distribution network, knowledge of the FMCG market in Iran and long-term (70 years) relationships with retailers to ensure speed-to-market and increase visibility and availability of various FMCG brands. We also use modern technology along with science based distribution process to promote your FMCG brands. We constantly structure and utilize the best strategic distribution planning to satisfy our partners and customers. Quality and professionalism are in Oghab’s blood. Oghab Distribution Co. is your most reliable partner when it comes to FMCG distribution.